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_Google has added just one more important feature to the mobile search results that will have significant implications for local businesses. Google will now deliver results on iPhones and Android devices that look at the user's location.

Business marketing Raleigh

Now, rather than getting results based solely on universal search rank, the highest ranked local pages will start to be suggested by Internet search. This makes it more important than in the past for small businesses that serve local customers to begin with interacting online.



With Google's search suggestion filter in position, local web pages and blog articles will be optimized for searches from phones that are in the area. This cuts down on the competition for individual keywords, making it simpler and faster to implement seo for local businesses.



Granted, the feature will still only affect a small percentage of searches, due to the restriction to mobile devices using two distinct os's. But if the feature is beneficial to users and streamlines search (always one of Google's priorities), I'd personally not be surprised to determine the feature expanded to desktop search also.



Small business marketing plans should account for this new change with the help of the city and region from the business to all targeted keywords. It seems like Google will use the location information to sort recent results for local searches, so marketers should research the new format, in case it is broadened to more total searches.



Location aware applications will even continue to rise in importance, so these changes are pertinent for other beneficial marketing users as well as Google ranking.

Business marketing Raleigh
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